Frequently Asked Questions

About My Services

What do you charge? What are your rates?

I have a standard hourly rate for design and consulting. I also have a rate for common tasks. When applicable, I’ll charge by the project rather than by the hour. The project fee will depend on the scope of the work involved. The amount of content (text, artwork, photos, video, etc.) is a big factor when it comes to estimating. Depending on the complexity of the content, I may need more time to complete the design. Other factors at play are the timeline, and how much experience you have working with a designer. Some people need more hand-holding than others.

For more information, download my rate sheet.

What’s included in a project fee?

After I’ve determined the scope of your project, I’ll send you a proposal outlining the design process and fees. My project fee includes meetings, research, design, layout, development, fine-tuning, and final production. I intend for a project fee to be all-inclusive, but this will depend on your available budget. The larger the budget the fewer restrictions. A typical project will include some materials, up to three design variations, and up to three rounds of revisions.

When you don't have a budget in mind I'll give you three options.

1) All Inclusive — This is my most comprehensive option. It allows you to explore three concepts and receive unlimited consultation (within reason). 

2) Balanced — This is a simplified, well-balanced option. You get two design concepts and revisions, yet there is still ample consultation time. 

3) KISS (Keep It Super Simple) — This is my most economical option. A good choice if you are decisive and know exactly what you want. This option requires you do more planning and research on your end.

In my proposal I try to get as specific as I can in defining the scope of the work. Sometimes the project needs change, or you request extra revisions. I keep track of all my hours and bill for any extra work outside of the original scope on your final invoice.

What’s a common task rate?

I’m doing a trial run of this kind of rate for 2020/21. I created this rate for general tasks — stuff I do to help you, not just on a particular project, sometimes on a regular basis to help keep you organised. Things like crafting, scanning, sorting, research, training, data entry, and prolonged meetings and communications. There's a minimum charge of 2 hours.

Examples of common tasks:

Crafting, also decorating and styling of DIY projects for special events or mailings.
Scanning artwork, documents, or memorabilia for archiving or use in a project.
Sorting physical or digital items for archiving or use in a project.
Research for a project or idea when you don’t have time to DIY.
Training you how to do something, usually in WordPress or MailChimp.
Data entry on your website, e.g. adding a large number of products to your shop.
Prolonged meetings and communications for when you have an idea or project to define.

What’s a kill fee?

A kill fee is your cost for a project that is "killed" or cancelled. For most projects the kill fee is your deposit. In some cases, where there may be a lot of experimentation involved, we can negotiate a more lenient fee. 

Can you pitch a design to us?

I don't do speculative work, where the work is only paid for if you decide to use it. I take a great deal of pride in my craft, using top-of-the-line software and technology. I spend a lot of time and energy engaging with clients in an intuitive and meaningful way. Speculative work does not allow me to build a strong and lasting relationship with you as a client.

Can you provide us with pro-bono work?

I am no longer donating my time and expertise. Giving back is important to me. I have special rates for verified non-profits and charities. Please download my rate sheet for more information.

I am working on developing a charitable or fundraising programme. I don't know what that looks like yet. If you have any suggestions, please contact me at hello@leeleemacdonell.com.

Will you do work for barter?

Bartering works when exchanging products but not so much when trading services. If you don't have the money, or think you don't have the money, I can do flexible payment plans. I can also help with crowdfunding. I have rates for different tasks, so please talk to me about your needs and budget. It’s quite possible that you don't want to spend the money on me and my services, in which case we are not a good fit! The way I look at it, bartering sets up a relationship based on lack instead of abundance. We all want to feel worthy and valued — money is a simple a way of exchanging value.

How long will it take to complete a project?

Every project is different. It all comes down to the requirements and availability. When I prepare your proposal I'll include a rough timeline. This can be fine-tuned to determine a realistic deadline. If you're time-crunched, please get in touch sooner rather than later. If you have to postpone or speed up your project, I'll do my best to be flexible. Depending on availability we can negotiate an expedited schedule for an extra fee. When you put your project on hold for more than 3 months, I'll charge a ‘project revival fee’ to get back into the production line.

What do I need to get started?

Goals, passion, a budget, and project brief. Before work can begin you’ll need to pay a deposit and submit all content in its final form. A delay in content delivery is a delay in the schedule.

Any questions?

I want you to be comfortable working with me.

I welcome your questions. Please contact me at hello@leeleemacdonell.com.

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